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Digital Traceability: Unlocking the Business Opportunity of Green Supply Chain Management
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Introduction
When I started working at Finboot almost two years ago, I couldn’t have imagined that blockchain could be used for anything beyond finance—let alone for something so impactful for the planet. Who would have thought this technology could become a powerful tool for delivering sustainability through the traceability of supply chains?
That’s exactly what this blog is about: showing how a platform like MARCO Track & Trace can make that vision a reality.
Because today, forward-looking companies are no longer asking if they should digitize and decarbonize their supply chains, but how fast they can do it. Regulations like the EU Deforestation Regulation (EUDR), the Carbon Border Adjustment Mechanism (CBAM), and the Ecodesign for Sustainable Products Regulation (ESPR) are raising the bar. At the same time, customers, investors, and stakeholders are demanding proof of real action—not just green promises.
That’s where MARCO Track & Trace comes in: a blockchain-powered solution designed to help companies meet sustainability demands, build trust, and unlock entirely new revenue streams in the circular economy. More than just a reporting tool, MARCO Track & Trace is a comprehensive traceability platform that supports the transition to circular, low-carbon, and compliant value chains. What started as a solution for tracking and verifying product flows has matured into a full sustainability tool, helping leaders manage regulatory risks, improve transparency, and build consumer confidence. By streamlining tracking, reporting, and verification, it reduces uncertainty and empowers businesses to achieve their sustainability goals while staying ahead of regulations.
Which Are Marco Track & Trace’s Features?
Digital Product Passports: Transparency by Design
One of the most transformative features of MARCO Track & Trace is the Digital Product Passport (DPP). Think of it as a digital twin for every product—carrying with it all the essential information about sustainability, compliance, and performance throughout its lifecycle.
From raw material sourcing to the final delivery, the DPP captures:
- Verified sustainability data like carbon footprint, renewable content, and circularity status.
- Regulatory records and compliance documentation.
- Immutable, blockchain-verified proof of every step in the supply chain.
As governments—particularly in the EU—move toward making DPPs mandatory for sectors like batteries, electronics, and textiles, MARCO T&T is already a step ahead; businesses can easily generate and manage multiple passports across batches and orders, share them automatically with stakeholders, and customize the content depending on the audience. This way, customers, suppliers, and internal teams get the information that truly matters to them—while ensuring every passport is fully compliant with ESPR requirements.
Or as Juan Carlos Perdomo, Product Manager at Moeve shared: “The product covers our needs in terms of traceability of our sustainable products portfolio supply chain. We're more than happy with the work methodology applied and the flexibility of the team towards our goals achievement.”
To make this even more intuitive, MARCO Track & Trace has launched the DPP Map, powered by MARCO AI—a graphical tool that shows supply chain flows in a clear, visual way. Amazing, right?
Mass Balance: Robust and Automated Inventory Management
Traceability in industries like biofuels, chemicals, or recycling is notoriously complex. Materials get mixed, reprocessed, and transformed. Keeping certified and non-certified materials strictly separate is often impractical. That’s where MARCO Track & Trace’s mass balance feature comes in.
It’s a smart bookkeeping system that ensures the volume of certified input always equals the certified output—no matter how much physical mixing happens along the way. This ensures that sustainability claims are supported by robust data, even if the certified content is not physically isolated.
With MARCO Track & Trace, companies get:
- Automated chain of custody that tracks sustainability credits.
- Guaranteed integrity through prevention of double spending.
- Ease of use for operators who don’t want to drown in complexity by easily sharing sustainability declarations with stakeholders.
As my colleague, Álvaro Llobet (Head of Product at Finboot) explains: “I believe we have one of the most robust inventory management systems available on the market today. Since we have all the data from the very beginning of a product’s life cycle, we can track inventory effortlessly and help you manage the product balance more efficiently and with far less complexity.”
Regulatory Compliance: Simplified and Integrated
For many companies, compliance feels like a never-ending battle—different regulations, endless paperwork, rising costs. MARCO Track & Trace turns that headache into a streamlined process.
By embedding compliance data directly into the Digital Product Passport, MARCO T&T helps companies meet the requirements of frameworks like EUDR, ESPR, RED III, and CSRD without the usual complexity.
That means:
- Sustainability reports generated automatically, saving time and resources while ensuring compliance with environmental standards.
- Compliance documents linked directly to product data.
- Audits that go from weeks of prep work to just a few clicks.
- Transparency throughout the supply chain by easily sharing sustainability declarations with stakeholders.
As Heinz-Günter Lux, Digital Strategist at Evonik, highlighted: “Finboot offers the most flexible and easy-to-implement solution for creating blockchain applications. It is extremely versatile and highly effective in applications like meeting data-driven regulatory requirements—even for users without a blockchain or IT background. The solution is intuitive to use and delivers excellent value for money.”
CO₂ Tracking & Calculation: From Cradle to Gate
One of the questions companies hear most today is simple: “What’s the carbon footprint of this product?”
With MARCO Track & Trace, emissions data isn’t buried in annual reports—it’s available at the product level, in real time, and fully auditable. The platform captures carbon and GHG emissions across the entire lifecycle: from raw material extraction to processing, manufacturing, and delivery.
Key capabilities include:
- Life Cycle Assessments (LCA) & Product Carbon Footprints (PCF).
- Integration with Life Cycle Inventories (LCI)
- Scope-based calculations aligned with the GHG Protocol and ISO standards.
- Built-in frameworks for CSRD, CBAM, and CS3D compliance.
- Carbon credit management with verified offset validation.
But MARCO Track & Trace goes beyond emissions tracking—it’s built to adapt. The platform has a flexible design that makes it easy to adjust processes, add new stages to the value chain, and introduce additional variables without any disruption. As Miguel Hernández, Chief of the Crude Oil and Heavy Compounds Lab of the Research Center of Repsol, says: “A highly professional team focused on proposing the best solution for each client, meeting objectives on time and in the right manner. Flexibility of the team and ability to integrate with other tools.”
Supplier Portals: Collaboration Made Simple
Gathering sustainability data from suppliers is one of the toughest challenges businesses face. Different formats, inconsistent data, and endless follow-ups often make the process slow and error-prone.
MARCO Track & Trace solves this with supplier and customer portals—digital spaces where partners can easily share data, track performance, and collaborate on improvements, changing the way companies interact with their supply chain partners.
Through one of the three ways to access the portals —direct access to MARCO T&T, Google Form, or MARCO T&T Form— suppliers can:
- Upload emissions and sustainability data with standardized templates.
- Automate the collection and review of sustainability information
- Get performance scores and benchmarking insights.
- Receive risk alerts if their practices fall short.
At Finboot, we have even integrated a ESG Rating & Benchmarking system in collaboration with esg2go, giving SMEs a transparent ESG scoring model that helps them measure and improve sustainability performance.
Conclusion
Sustainability is no longer a side project—it’s the new foundation of competitiveness. Companies that fail to prove the origin, impact, and compliance of their products risk losing market access, investor confidence, and most importantly, customer trust. And trust isn’t just a feel-good metric; it directly drives business results. According to Adobe, customers demonstrate trust by buying more (71%), recommending the brand (61%), joining loyalty programs (41%), and posting positive reviews (40%). But trust is fragile—54% of customers stopped purchasing from a brand in 2020 because their trust was broken. Also, Gartner’s research shows top performers invest in digital technology twice as much as their peers.
That’s why first movers are already using MARCO Track & Trace to do more than “tick the box.” They’re cutting compliance costs, unlocking circular revenue streams, reducing carbon exposure, and building stronger relationships with customers. Leaders like Sabic, Moeve and Evonik demonstrate how scalable traceability delivers both regulatory confidence and business growth.
The opportunity is clear: transform your supply chain into a trusted, data-driven engine of growth. The risk is equally clear: get left behind as markets demand verifiable sustainability. The technology exists. The demand is rising. The leaders are already moving. The question is—will you move with them?
Contact us here.
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