Introducing the DPP Map: Turning Complexity into Clarity with MARCO AI

Digital Product Passports (DPPs) are the cornerstone of Europe’s circular economy. By capturing detailed information about a product’s lifecycle—from raw materials through to recycling—they promise to empower consumers, help businesses stay compliant, and accelerate sustainable innovation across industries. But the challenge has always been the same: how do we turn all this data into something that’s actually useful—something that’s clear, traceable, and easy to work with?

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At Finboot, we’ve been working on that answer. Our latest feature—DPP Map powered by MARCO AI—takes what used to be a slow, manual process and makes it fast, intuitive, and scalable. It’s a big step forward for companies navigating the EU’s sustainability rules while staying competitive in an evolving market.

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What Is a Digital Product Passport?

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As I’ve just commented, a Digital Product Passport is essentially a digital record that follows a product throughout its entire lifecycle. Under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), DPPs will become mandatory for many products sold in Europe starting July 2026.

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But the DPP isn’t just about ticking a regulatory box. It’s meant to support better design, longer product lifespans, smarter purchasing decisions, and more circular business models. It also makes it easier for authorities to verify compliance and for companies to track and share sustainability data.

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Each passport will be connected to a product through something like a QR code or RFID tag, and the information must be easily accessible to everyone from manufacturers to customs officers and consumers.

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The European Commission is already laying the groundwork, having launched a call for evidence to shape the rules for future DPP service providers. With the ESPR now in effect, the pressure is on to move from planning to action.

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That’s exactly where Finboot’s DPP Map comes in.

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From Manual Mapping to Instant Visuals: The Power of DPP Map

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At Finboot, we’ve always worked closely with our customers to understand their supply chains. Typically, this involves in-depth discussions to uncover their needs, identify key assets and workflows, and then configure these processes within our MARCO Track & Trace platform. It’s a collaborative, human-driven approach that ensures traceability systems reflect real business operations.

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But now, we’re taking that process one step further.

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We’ve been building what is essentially a ChatGPT inside MARCO T&T—an intelligent assistant that automates the way we capture customer requirements and translates them into traceability workflows. Until now, creating a Digital Product Passport often meant long hours mapping processes, consolidating data, and configuring workflows. Simplifying this creation process was a strong request from our customers, and we’re delighted to launch DPP Map—a powerful, user-friendly graphical tool that complements the traditional data-heavy approach with a clear visual representation of the supply chain.

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Now, users can:

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Trace: Follow the complete lifecycle of materials and products with a Digital Product Passport that serves as a comprehensive, traceable record.

Access key details: Each DPP includes essential, regulation-specific documentation tied to a unique batch reference. Whether it’s hosted on a website, stored as a file, or delivered through another digital format, the information is structured and easy to access.

Visualize with DPP Map: Instead of digging through dense datasets, users get a clear, intuitive view of how components flow through each production stage—making supply chain insights easier to understand and act on.

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Why AI Is the Missing Piece

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Building DPPs involves understanding the unique context of every company: what regulations they face, what products they make, how data flows through their systems. This level of customization used to require close collaboration with each customer, lengthy onboarding, and manual configuration.

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That’s where MARCO AI comes in.

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As we recently explained in a press release, Finboot has long been at the forefront of using technology to help companies understand, monitor, and build green supply chains. Now, to stay ahead of growing complexity and demand, we have integrated the power of GenAI into MARCO Track & Trace. These AI-driven innovations include the DPP Map that I’ve been explaining, and the AI Copilot.

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To give a little context, with the AI copilot, users (using natural language input) can now say: “We’re an energy company sourcing oil from Costa Rica, and we need traceability across multiple workflows and regulation frameworks.” And MARCO AI will generate the digital supply chain infrastructure they need, from assets and workflows to checkpoints and attributes. It’s a true copilot—not just a prompt-and-reply assistant, but an integrated system builder trained on years of supply chain logic. 

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Privacy Without Compromise

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Enterprise AI adoption often stalls on one key concern: data security. At Finboot, we understand this. That’s why our GenAI was designed to protect customer data at all times.

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No client data is shared with external models. The system operates on input prompts alone, keeping sensitive workflows entirely within the MARCO Track & Trace platform. And with our use of Gemini, Google’s advanced AI model, we’re aligning with enterprise-grade security standards and regional compliance preferences.

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Designed for Circularity, Built for Business

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As my colleague Juan Miguel Pérez puts it in his web series: “To meet the EU Green Deal targets, we need widespread adoption of digital traceability and green supply chain management.” Combining these with AI unlocks a new level of speed, transparency, and accountability across the value chain.

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DPP Map is the next step on that journey. It turns digital product passports into clear, powerful tools for sustainability and innovation.

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With MARCO Track & Trace’s DPP capabilities, companies can:

• Generate multiple DPPs per batch or customer order
• Automate DPP sharing across value chains and compliance partners
• Customize structure and format to suit specific operational needs
• Tailor visibility based on user roles or external access
• Meet ESPR requirements with real-time data

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If you’re preparing for ESPR, considering circular economy strategies, or simply looking to gain more control over your supply chain—this is your opportunity.

‍Get in touch to explore how Finboot can help you build your DPP strategy from the ground up