For fellow startups out there, perhaps 2022 is the year you'd like to scale your operations and consider working with a corporate.
During my 30+ year career, I have worked on both sides of the fence, initially as an investment banker (with the likes of BZW, JP Morgan and Lehman) and more recently as a tech entrepreneur with Finboot amongst others.
Gaining an understanding of both sides of the fence proved invaluable when the time came to engage with bigger companies. While it remains a challenge and one should always prepare for the unexpected, my advice for startups planning to approach potential corporate customers would be to look carefully at these five areas:
This article first appeared in Sifted, which you can read in full here.