The Finboot team

Avanish Sahai, a technology industry veteran who has held senior platform and ecosystem, product, and marketing leadership roles, is to join the advisory board of tech company Finboot, it is announced today.

Mr Sahai has more than thirty years’ experience in Silicon Valley including as a platform ecosystem leader at Google, Salesforce and ServiceNow. He is on the board of CRM leader Hubspot and is also a Fellow of Tidemark, the growth equity firm which helps companies succeed and scale.

Finboot is a tech company that gives its world class customers a competitive edge through accelerating their digital transformation, realising value, and building trust through blockchain. These include companies such as Repsol, Stahl and Thales.

Last year the company closed a successful c.$3.6 million fundraise, which was led by the Development Bank of Wales, energy company Repsol and New Look Founder, Tom Singh. It subsequently secured the strategic backing and investment from US-based Supply Chain Ventures.

Finboot has developed MARCO, a middleware platform which brings together blockchain technologies in one place, connecting multiple ledgers simultaneously. It enables companies to incorporate blockchain within their value and supply chains, bring traceability, transparency, and compliance which, in turn, helps them meet sustainability and ESG requirements while also increasing operational efficiency.  

Avanish Sahai said: “Finboot is at a fascinating juncture of its development. It has developed MARCO, a middleware platform and ecosystem which accelerates the digital transformation of its world class customers through blockchain. Crucially it is also looking to expand its ecosystem of partners to leverage its platform. I’ve been privileged to work with some of the most successful technology companies in the world, such as Salesforce, ServiceNow and Hubspot, which have leveraged their platform and ecosystem strategy to accelerate their customer impact. I am confident Finboot will experience similar outcomes.”

Nish Kotecha, Co-Founder and Chairman of Finboot, said: “Avanish’s expertise with some of the world’s leading tech companies is going to be crucial for us, as we continue our own platform and ecosystem approach and look to supercharge our growth. We are delighted to have Avanish on board.”

The company has recently also appointed former Accenture supply chain executive and serial entrepreneur, Padman Ramankutty to its Board of Directors and Lea Borkenhagen, former Nike sustainability executive as an advisor, joining energy industry leader Geoffrey Cann.

It is headquartered in Cardiff, UK, with a base in Barcelona, Spain.