Our REAP approach is based on a collaborative net-zero circular economy model that views the plastic and construction industries as a connected system. We look to create inter-relationships between these industries where the plastic industry waste stream becomes the raw material and value stream for the construction and building industry.We believe that a business-led approach, rooted in collaboration with the private sector, government NGO’s and International institutions, combined with disruptive innovation throughout the value chains, can achieve better economic, environmental, and social outcomes for all.